Approach

How we work.

Inquiry, scope, agreement and delivery.

  1. Describe the problem

    Share the product, audience, current systems and business objective.

  2. Review the options

    Assess the work, access, risks and dependencies.

  3. Agree the scope

    Confirm deliverables, fee, schedule, responsibilities and approvals.

  4. Build and review

    Deliver the work and evaluate it against the agreed measures.

What the proposal records

The problem, audience, outputs, dependencies, named responsibilities, approval process, fees, rights and measurement. Changes to those commitments are discussed before additional work begins.

Approvals & rights

We agree who approves the work and how it may be used. For talent and production, this includes territories, channels, duration and exclusivity.